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Privacy Policy

Baked Bliss by Shilpi ("we", "us", "our") respects your privacy. This Privacy Policy is published in compliance with the Digital Personal Data Protection (DPDP) Act, 2023. It outlines how we act as a Data Fiduciary to collect, process, and protect your personal data when you use www.bakedblissbyshilpi.com.

1. Data We Collect (Purpose & Limitation): We collect only the minimum data required to execute your orders and fulfil legal compliance.

  • Identity & Contact Data: Name, billing address, shipping address, email ID, and phone number required for order fulfilment and delivery tracking.

  • Financial Data: Transaction references and payment status provided by our payment processors (e.g., Razorpay, Cashfree). We do not collect or store your sensitive card numbers or UPI PINs.

  • Technical Data: IP address, browser type, and device information collected temporarily for website security and optimisation.

2. How We Use Your Data: Your data is strictly processed for the following legitimate purposes:

  • Executing your orders and coordinating with regional courier networks.

  • Communicating order updates, tracking links, and responding to customer care queries.

  • Complying with Indian tax laws and maintaining financial records.

3. Data Sharing & Third Parties: We do not sell your data to data brokers or advertising agencies. We only share necessary data with compliance-verified Data Processors acting on our behalf:

  • Logistics Partners: Your name, address, and phone number are shared with shipping aggregators (e.g., Shiprocket) exclusively for delivery.

  • Payment Gateways: Necessary transaction data is shared to process your payments securely.

4. Data Retention & Security: We employ industry-standard encryption and secure server architecture to protect your data. We retain personal data only for as long as necessary to fulfil the purpose for which it was collected. Transaction records are retained for up to 7 years to comply with Indian taxation and audit requirements.

5. Your Rights as a Data Principal: Under the DPDP Act, 2023, you hold the following rights regarding your personal data:

  • Right to Access: You can request a summary of the personal data we hold about you.

  • Right to Correction & Erasure: You can request updates to inaccurate data or the deletion of your data, provided its retention is no longer legally required for tax purposes.

  • Right to Withdraw Consent: You can opt-out of our marketing communications at any time.

6. Grievance Redressal: If you have any questions, concerns, or wish to exercise your data rights, please contact our Grievance Officer:

  • Entity: Baked Bliss by Shilpi

  • Email: contact@bakedblissbyshilpi.com

  • Address: Metro Market, Jharli, Jhajjar, Haryana, 124106